Privacy Policy for Each Penny Counts

When you use our services, you’re trusting us with your information.

We understand this is a big responsibility and work hard to protect your information and put you in control.

This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can update, manage, export, and delete your information.

We build a range of services that help millions of people daily to explore and interact with the world in new ways.

You can use our services in a variety of ways to manage your privacy.

For example, you can sign up with a Signup Form if you want to create and manage content like emails and photos, or see more relevant search results.

And you can use many services when you’re signed out or without creating an account at all, like searching on websites.

You can also choose to browse the web privately using Chrome in Incognito mode.

And across our services, you can adjust your privacy settings to control what we collect and how your information is used.

We want you to understand the types of information we collect as you use our services

We collect information to provide better services to all our users — from figuring out basic stuff like which language you speak, to more complex things like which ads you will find most useful, the people who matter most to you online, or which article or videos you might like.

The information Each Penny Counts collects, and how that information is used, depends on how you use our services and how you manage your privacy controls.

When you’re not signed in to Each Penny Counts, we store the information we collect with unique identifiers tied to the browser, application, or device you’re using.

This helps us do things like maintaining your language preferences across browsing sessions.

When you’re signed in, we also collect information that we store with your Each Penny Counts, which we treat as personal information.

Things you create or provide to us

When you create an account with Each Penny Counts, you provide us with personal information that includes your name and a password.

You can also choose to add a phone number or payment to your account. Even if you aren’t signed in to Each Penny Counts, you might choose to provide us with information — like an email address to receive updates about our services.

We also collect the content you create, upload, or receive from others when using our services.

This includes things like email you write and receive, photos and videos you save, docs and spreadsheets you create, and comments you make on Each Penny Counts videos.

Information we collect as you use our services

We collect information about the apps, browsers, and devices you use to access Each Penny Counts, which helps us provide features like automatic product updates and dimming your screen if your battery runs low.

The information we collect includes unique identifiers, browser type and settings, device type and settings, operating system, mobile network information including the carrier name and phone number, and application version number.

We also collect information about the interaction of your apps, browsers, and devices with our services, including IP address, crash reports, system activity, and the date, time, and referral URL of your request.

We collect this information when the Each Penny Counts service on your device contacts our servers.

This information includes things like your device type, carrier name, crash reports, and which apps you’ve installed.

We use data to build better services

We use the information we collect from all our services for the following purposes:

Provide Our Services

We use your information to deliver our services, like processing the terms you search for in order to return results or helping you share content by suggesting recipients from your contacts.

Maintain & Improve Our Services

We also use your information to ensure our services are working as intended, such as tracking outages or troubleshooting issues that you report to us.

And we use your information to make improvements to our services — for example, understanding which search terms are most frequently misspelt helps us improve spell-check features used across our services.

Develop New Services

We use the information we collect in existing services to help us develop new ones.

Provide Personalized Services, Including Content and Ads

We use the information we collect to customize our services for you, including providing recommendations, personalized content, and customized search results.

For example, Security Checkups provides security tips adapted to how you use Each Penny Counts products.

And Each Penny Counts uses information like apps you’ve already installed and videos you’ve watched on Each Penny Counts to suggest new apps you might like.

Depending on your settings, we may also show you personalised ads based on your interests.

For example, if you search for “mountain bikes,” you may see an ad for sports equipment when you’re browsing a site that shows ads served by Each Penny Counts.

You can control what information we use to show you ads by visiting your ad settings.

Measure Performance

We use data for analytics and measurement to understand how our services are used.

For example, we analyze data about your visits to our sites to do things like optimize product design.

And we also use data about the ads you interact with to help advertisers understand the performance of their ad campaigns.

We use a variety of tools to do this, including Each Penny Counts.

Communicate With You

We use the information we collect, like your email address, to interact with you directly.

For example, we may send you a notification if we detect suspicious activity, like an attempt to sign in to your Each Penny Counts Account from an unusual location.

Or we may let you know about upcoming changes or improvements to our services.

And if you contact Google Each Penny Counts, we’ll keep a record of your request in order to help solve any issues you might be facing.

Protect The Each Penny Counts, our users, and the public

We use the information to help improve the safety and reliability of our services.

This includes detecting, preventing, and responding to fraud, abuse, security risks, and technical issues that could harm Each Penny Counts, our users, or the public.

We use different technologies to process your information for these purposes.

We use automated systems that analyze your content to provide you with things like customized search results, personalized ads, or other features tailored to how you use our services.

And we analyze your content to help us detect abuse such as spam, malware, and illegal content. We also use algorithms to recognize patterns in data.

We may combine the information we collect among our services and across your devices for the purposes described above.

For example, if you watch videos of guitar players on Each Penny Counts, you might see an ad for guitar lessons on a site that uses our ad products.

Depending on your account settings, your activity on other sites and apps may be associated with your personal information in order to improve Each Penny Counts’s services and the ads delivered by Each Penny Counts.

If other users already have your email address or other information that identifies you, we may show them your publicly visible Each Penny Counts Account information, such as your name and photo.

This helps people identify an email coming from you, for example.

We’ll ask for your consent before using your information for a purpose that isn’t covered in this Privacy Policy.

For External Processing

We provide personal information to our affiliates and other trusted businesses or persons to process it for us, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures.

For example, we use service providers to help us with customer support.

For Legal Reasons

We will share personal information outside of Each Penny Counts if we have a good-faith belief that access, use, preservation, or disclosure of the information is reasonably necessary to:

We may share non-personally identifiable information publicly and with our partners — like publishers, advertisers, developers, or rights holders.

For example, we share information publicly to show trends about the general use of our services.

We also allow specific partners to collect information from your browser or device for advertising and measurement purposes using their own cookies or similar technologies.

If Each Penny Counts is involved in a merger, acquisition, or sale of assets, we’ll continue to ensure the confidentiality of your personal information and give affected users notice before personal information is transferred or becomes subject to a different privacy policy.

We build security into our services to protect your information

All Each Penny Counts products are built with strong security features that continuously protect your information.

The insights we gain from maintaining our services help us detect and automatically block security threats from ever reaching you.

And if we do detect something risky that we think you should know about, we’ll notify you and help guide you through steps to stay better protected.

We work hard to protect you and Each Penny Counts from unauthorized access, alteration, disclosure, or destruction of information we hold, including:

Retaining Your Information

We retain the data we collect for different periods of time depending on what it is, how we use it, and how you configure your settings:

When you delete data, we follow a deletion process to make sure that your data is safely and completely removed from our servers or retained only in anonymized form.

We try to ensure that our services protect information from accidental or malicious deletion.

Because of this, there may be delays between when you delete something and when copies are deleted from our active and backup systems.

You can read more about Each Penny Counts’s data retention periods, including how long it takes us to delete your information.

Compliance & Cooperation With Regulators

We regularly review this Privacy Policy and make sure that we process your information in ways that comply with it.

Data Transfers

We maintain servers around the world and your information may be processed on servers located outside of the country where you live.

Data protection laws vary among countries, with some providing more protection than others.

Regardless of where your information is processed, we apply the same protections described in this policy. We also comply with certain legal frameworks relating to the transfer of data.

When we receive formal written complaints, we respond by contacting the person who made the complaint.

We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of your data that we cannot resolve with you directly.

When this policy applies

This Privacy Policy applies to all of the services offered by Each Penny Counts LLC and its affiliates and services offered on third-party sites, such as advertising services.

This Privacy Policy doesn’t apply to services that have separate privacy policies that do not incorporate this Privacy Policy.

This Privacy Policy doesn’t apply to:

Changes to this Policy

We change this Privacy Policy from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent.

We always indicate the date the last changes were published and we offer access to archived versions for your review.

If changes are significant, we’ll provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes).

At Each Penny Counts, accessible from, one of our main priorities is the privacy of our visitors.

This Privacy Policy document contains types of information that is collected and recorded by Each Penny Counts and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us through email at


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure.

While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Gathering of Personally-Identifying Information

Certain visitors to Each Penny Counts websites choose to interact with Each Penny Counts in ways that require Each Penny Counts to gather personally identifying information.

The amount and type of information that Each Penny Counts gathers depend on the nature of the interaction.

For example, we may ask visitors who sign up for a blog at Each Penny Counts to provide a username and email address.

Log Files

Each Penny Counts follows a standard procedure of using log files. These files, log visitors when they visit websites.

All hosting companies do this and are a part of hosting services’ analytics.

The information collected by log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable.

The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, Each Penny Counts uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited.

The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information.

Each Penny Counts visitor, who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Each Penny Counts’ websites, with the drawback that certain features of Each Penny Counts‘s websites may not function properly without the aid of cookies.

By continuing to navigate our website without changing your cookie settings, you hereby acknowledge and agree to Each Penny Counts‘s use of cookies.

Google DoubleClick DART Cookie

Google is one of the third-party vendors on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to Each Penny Counts and other sites on the internet.

However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL –

Our Advertising Partners

Ads appearing on our website may be delivered to users by advertising partners, who may set cookies and use web beacons.

These cookies allow the ad server to recognize your computer or smartphone each time they send you an online advertisement to compile information about you or others, who use your devices.

This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you.

This Privacy Policy covers the use of cookies by Each Penny Counts and does not cover the use of cookies by any advertisers.

Each of our advertising partners has its own Privacy Policy for its policies on user data.

For easier access, we hyperlinked to their Privacy Policies below.

Links to External Sites

Our website may contain links to external websites that are not operated by us.

If you click on a third-party link, then you will be directed to a third-party website.

We strongly advise you to review the Privacy Policy and Terms and Conditions of every website you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party websites, products, or services.

Affiliate Disclosure

This website uses affiliate links and does earn a commission from certain links. This does not affect your purchase or the price you may pay

Site May use Google AdWords for Remarketing

Each Penny Counts may use the remarketing services to advertise on third party websites (including Google) to previous visitors to our site.

It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an inquiry.

This could be in the form of an advertisement on the Google search results page or a site in the Google Display Network.

Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits.

Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

You can set preferences for how Google advertises to you using the Google Ad Preferences page,

and if you want to you can opt-out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.

Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of Each Penny Counts.

Our Privacy Policy was created with the help of the Privacy Policy Generator and the Generate Privacy Policy Generator.

Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Each Penny Counts, which are sent directly to users’ browser.

They automatically receive your IP address when this occurs.

These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

Note that Each Penny Counts has no access to or control over these cookies that are used by third-party advertisers.

Third-Party Privacy Policies

Each Penny Counts’s Privacy Policy does not apply to other advertisers or websites.

Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information.

It may include their practices and instructions about how to opt-out of certain options.

You may find a complete list of these Privacy Policies and their links here: Privacy Policy Links.

You can choose to disable cookies through your individual browser options.

To know more detailed information about cookie management with specific web browsers, it can be found at the browsers’ respective websites. What Are Cookies?

Children’s Information

Another part of our priority is adding protection for children while using the internet.

We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

Each Penny Counts does not knowingly collect any Personal Identifiable Information from children under the age of 13.

If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

Online Privacy Policy Only

This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Each Penny Counts. This policy is not applicable to any information collected offline or via channels other than this website.


By using our website, you hereby consent to our Privacy Policy and agree to its Terms and Conditions.

Privacy Policy Changes

Although most changes are likely to be minor, Each Penny Counts may change its Privacy Policy from time to time, and in Each Penny Counts’s sole discretion.

Each Penny Counts encourages visitors to frequently check this page for any changes to its Privacy Policy.

Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Contact Us

If you have any queries related to the privacy policy or usage or capture of information, feel free to contact us at

Contact Us

If you have any queries related to the privacy policy or usage or capture of information, feel free to contact us at