During worldwide Lockdown due to the COVID-19 pandemic, every soul realized the importance of money for day to day “Basic Survival”.

People lost their jobs.

There was no proper supply of food.

Few families in the lower levels of society went to situations with zero money in the pocket.

Few depressed souls even committed suicide for their inability to cope up with the financial miseries.

All educational classes were turned into online classes. So, everyone was supposed to possess a laptop or a smartphone to participate in online classes.

Many families were so poor, that they didn’t have smartphones.   

Real Life Incident

In Goa, during the phase of lockdown and online classes, a 10-year-old boy asked his father to buy one smartphone. so that he could cope up with his school curriculum through online classes.

His father was extremely poor and out of work due to lockdown and pandemics.

The father just asked him to wait for 2 to 3 months, as his father had recently lost his job.

To this, the boy told his father that he will lose out a quarter of his school sessions if he is made to wait for 2 to 3 months to get new mobile and may even lose one year.

On hearing that father just lost his cool and pulled up his son’s shirt’s collar and asked him to wait for a few months… Since they were struggling to make up for two meals a day.

When the boy’s shirt collar was pulled, then he requested his father to release his collar as that shirt, which he was wearing, was the only shirt he had, as the boy was worried that his ONLY shirt will also get damaged.

To this, his father calmed down and released the boy’s collar.

That boy unbuttoned his shirt, removed it to his bare chest, and then went in front of his father and asked him to beat him up to release his frustration.

To this, the father started crying and promised his son that he will try his best to get the mobile as soon as possible so that he can re-join his classes.

After a few minutes, to calm down, the father went out of the house.

When that father returned home after a few hours, he found his 10 years old son hanging dead from the ceiling.

Our Reaction

When the above incident came to our notice, we were shocked and felt moved to the core of our hearts.

We realized that there are other such serious issues existing within our society, with respect to knowledge related to the rules of money, good investment ideas, saving on income tax, which requires proper research and reported upon in the most explicit form.

We all end up paying 20 to 35% of tax on our annual income.

But Amazon pays 0 tax, even after earning Billions of USD as profit, every year!!! How?

What did we find?

During our research, we also realized that in developing countries, parents themselves don’t have much knowledge about finances, taxes, and the stock market.

So, this attitude of having zero knowledge in financial facts is passed down to the next generation, and the cycle of low income and unhappy lifestyle continues.

It was then only that the idea of this website Each Penny Counts.

We ourselves started research on the important aspect of getting rich and started compiling our theories in the form of articles, published on this website. 

Since then, our team has not stopped and has kept on working to compile articles regarding other wealth-related topics.

Lastly, we publish only those topics or articles, which are tried, tested and proved to the last word.

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